Brand Equity of Navodaya

The uniqueness of Navodaya Vidyalayas has assured that they have been enjoying this strong brand equity over a period of time due to the consistent and top performance in CBSE. Navodaya Vidyalayas are well recognized as focal points of learning and all round development. The currency of the Navodaya Brand, derived from the academic performance, and success of the Alumni, has ensured that NAVODAYAS are one of the foremost and successful institutions in the country. The shortcoming faced by many Govt. Institutions, that they are almost unheard of, is no longer relevant in the context of Navodayas. Brand equity is nothing but the association made by people when they hear the name „Navodaya‟ or „JNV‟. Today the Navodaya Brand enjoys an unprecedented level of acknowledgement from the society in the field of secondary and higher secondary education. The teachers and students associated with the Navodaya Brand have been successful in creating significant and noticeable changes in the quality of human lives in the Indian Society. Thus the Navodaya Brand has become synonymous with exemplary education and all round development. However, to ensure continued brand equity, we need to move with the times and keep our skills updated with the modern innovations and latest developments in the field of imparting modern quality education. The life skill along with leadership quality requires to be emphasized. The Vision of the Navodaya Vidyalaya Samiti Headquarters, coupled with the efforts of the Officers, Principals, Vice-Principals, Teachers and non-teaching staff has assumed proportions of a healthy coalition, thus enabling Navodayas to continually churn out young and aspirant citizens possessing not just the requisite knowledge to succeed in various spheres, but also to develop a responsible, compassionate, dedicated and devoted attitude towards the society. Navodaya citizens definitely will be the ones most suited to lead the country in future since they are mentally alert, physically fit, psychologically balanced, emotionally matured and spiritually sound. They will be multi tasking, creative, innovative and eco friendly which are the most desirable attributes for the „Knowledge Society‟ into which the world is marching.

 Steps to establish / Sustain Brand Equity:

  •  Performance speaks – JNV must be much better than the rest in all areas.
  • Uphold values – Inculcate values through value embedded education.
  •  Better life skill with leadership and skill development.
  • Develop a tradition of excellence in all areas.
  • The top brands always are the best –be the best in your field.
  • Pursue high ideals and standards
  • Team work and smart work always lead to better productivity.
  • Everyone with similar taste would try to emulate, thus be a pace setter.
  • Reaching the top is easier than staying there. Continue efforts with zeal and vigour to stay at the top.
  • Consistent improvement and innovation at every step. In other words, aspire for the best all the time.
  • Striving for common identity and empowering Navodayans to be lifelong learners and productive members of ever changing global society.
  • Develop a tradition of green life (i.e. planting of trees, better use of three R‟s and energy conservation. (Reduce, Reuse, and Recycle)

  Jawahar Navodaya Vidyalaya Gurugram

Village Mohamaddpur-Saidpur, PO Farrukh Nagar District Gurugram- Haryana 122506